Fashion

How Gossip Girl made the preppy look cool 

No, you haven’t woken up in 2010. Gossip Girl will be back on our screens in July 2021
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Gossip Girl, which aired from 2007 to 2012 and followed the lives of privileged teenage Upper East Side New Yorkers as they moved from public school to university and beyond, is getting a reboot (which starts in July) and HBO has released its first look of the cast in action.

And while there’s a chance you neither care about HBO’s revamped show nor watched the original, there’s no denying that a glimpse of that collegiate prep that become synonymous with Blake Lively’s Serena van der Woodsen, Penn Badgley’s Dan Humphrey, Chace Crawford’s Nate Archibald, Ed Westwick’s Chuck Bass and Leighton Meester’s Blair Waldorf warmed your cockles a little, right?

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With the rebooted cast, which includes up-and-coming talents Thomas Doherty, Jordan Alexander and Evan Mock, it looks like there’s going to be more of the same. Those uniforms, consisting of untucked shirts, cotton-blend navy blazers, beige chinos and striped club ties, are back (although things have been brought into 2020 and eagle-eyed sneakerheads will be pleased to see a pair of Beyoncé’s Ivy Park x Adidas kicks in the show).

And in a world awash with streetwear (who isn’t talking about Supreme right now?), we’re more than ready for a return to 2010’s heyday of prepster goodness (taken from the fashions of those old northeastern colleges), when Polo Ralph Lauren shirts, J Crew’s oversized rugby tops and cashmere sweatpants tucked into white socks were the looks du jour.

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We aren’t alone, either. Tyler, The Creator, Pharrell Williams and A$AP Nast are just three of the famous figures who are behind a new movement of preppy dressing, regularly taking to the ’gram to show off their penny loafers, ankle-grazing chinos, V-neck sweaters, knee-length schoolboy shorts and sweater vests. 

Additionally, big brands such as Aimé Leon Dore and Lacoste are sticking to their roots, pushing for prep by way of polo shirts, striped scarves, supple leather loafers, fleece dove-hued joggers and cardigans in flashes of Ivy League signature green and white. Meanwhile, collegiate-centric US brand Rowing Blazers recently dropped a collection dedicated to the just-out-of-university style of the late Princess Diana, which has naturally been a social media hit and is full of shawl-collared blazers, striped Oxford shirts and varsity hoodies that even have “Are you a preppie?” printed on them.

And with just over two months until Gossip Girl 2.0 lands on our screens, there’s never been a better time to dig out that RL top and throw on some Bass Weejuns.

Below are some products to help you out.

Rugby shirt by Polo Ralph Lauren, £179. ralphlauren.com
Shirt by Aimé Leon Dore, £195. aimeleondore.com