This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present.

Start with Neuromarketing 101 learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response, and ...

In this groundbreaking book, Dr Peter Steidl explains not only why dieting is a health hazard, but also why diets typically don't work. He presents a very different approach to losing weight, based on neuroscience research.

This book calls for everyone to get involved through informed discussion and calling for a well-considered and managed response from our governments and corporate leaders.

If you are a user of market research you will find this book both relevant and illuminating.